Marketing through USB Drives

Universal Serial Bus, ‘USB’, ‘Flash Drive’ or ‘Thumb Drive’ as we may know them, are the fastest growing mode of storing and transferring data and are becoming the next big thing in marketing.

USB Drives (sometimes known as Flash Drives) are compatible with most computers and are able to store more data than traditional CD/DVDs. USB Drives are also reusable and carry a strong novelty value in today’s media saturated market.

With the majority of households and businesses regularly using personal computers, many companies are now looking to USB Drives to deliver their company’s literature and product information whilst given their clients something of value to use into the future.

One of the strongest benefits delivered by personalised USB Drives is having company branding displayed to the user each time they access the drive. USB Drives are not only more environmentally friendly than other media formats , but also serve as an innovative and cost effective marketing tool.

Other benefits of USB drives include:

• Cheaper and more effective than other advertising media like TV, radio and newspaper.
• Reusable (some manufacturers claim a life of “several hundred thousand” uses
• Easy to Use – ‘Plug in and Play’
• Customisation - Can be imprinted with your company logo and/or your company’s contact details
• Compact Size – USB Drives can easily fit in a purse or pocket.
• Capacity – USB Drives have multiple capacities, ranging from as low as 16MB up to 8 GB or higher and are perfect for most data storage needs.
• Compatibility – USB Drives are compatible with most computers with a USB port (MACs as well as PCs).
• Durability – USB Drives are not vulnerable to surface scratches like regular CDs making data totally secure.

 

Recent Articles

---

Slide Restoration

Slide restoration

The use of slide film was a very popular hobby for amateur photographers. The ability to take photographs and project the images onto a large screen for viewing was an exciting experience. Before standard phot...

Read More >

---

Promotional Branded USB drives as a sales tool

Promotional Branded USB drives

Portability and storage are the two biggest issues for collecting and storing data. A hard drive is a great option, but many are not portable. The hard drives that are porta...

Read More >

---

VHS to DVD

VHS to DVD

The invention of the VHS videotape system took the world by storm in the late 1970s. Within 20 years, nearly every household in the world owned these VHS systems. By using VHS camcorders, average people could make vi...

Read More >